2022 Social Media and web campaign for Ruffles x Afropunk marketing campaign #Ownyourruffles
At Black Girl Gamers, we partnered with Afropunk to produce a social media and web campaign for creators to tell their stories on rediscovering their self-worth, self-love, and overall confidence. In addition, we coordinated video discussions in between live stream gameplay. I was responsible for driving social media engagement, creating and editing video clips of the live stream event, promoting campaign content on social media, and producing a performance presentation based on social media data analytics and link clicks. I had a ton of fun with this campaign!
