client name PARAMOUNT

project type BRANDED

role social media manager

 
 

Paramount unveiled "Transformers: Rise of the Beasts," the seventh installment in the live-action Transformers film series. Set in Brooklyn, New York, the studio aimed to ensure that the red carpet experience captured the movie's essence: a blend of rawness, authenticity, and fun. The event featured appearances by a star-studded lineup, including Anthony Ramos, Dominique Fishback, Pete Davidson, Liza Koshy, Michaela Jaé Rodriguez, Cristo Fernandez, Tobe Nwigwe, John DiMaggio, and numerous others.

Our objective was to generate media attention for the Brooklyn premiere and utilize our social media marketing tactics to enhance the Transformers movie's exposure.

 

Campaign Results:

  • Over 30 news outlets, including Variety, IGN, The New York Times, and Rolling Stone, covered the movie premiere.

  • Accumulated over 300K impressions in one week.

  • Community members were able to see the film for free across major cities in the United States and the United Kingdom.

  • Received acknowledgment and recognition from notable celebrities such as Woody Mcclain, John DiMaggio, Liza Koshy, Dominique Fishback, and Cristo Fernandez.

  • Client feedback for the overall marketing campaign was overwhelmingly net positive, highlighting its effectiveness and impact.

See full campaign coverage here.